To launch a club night at one of the biggest nightclubs in the world means creating on trend, exciting concepts to then push across an extensive weekly marketing schedule. This includes website takeovers, print and digital posters, Instagram and Facebook visuals, a full set of social media sponsored ads and Twitter and Facebook covers.

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At Ministry of Sound there is a 30 year history of being audacious in the way things are done. Nothing is off the table. In my time there, me and the team stayed on trend, but pushed the boundaries, whether that be covering ourselves in slime, being politically risky or just doing what hasn't been done before. Our artwork always makes a statement. Working for such an 'anything goes' team, enabled me to not only learn the basics but throw myself into everything and anything I felt would work.