During my time working with Ministry of Sound Fitness, we decided it was time to create a campaign to inspire and engage our customers. Our mantra has always been that it's not about being perfect, but turning up and giving 110%. But even the hardest working gym goers find it difficult to stay motivated 365 days a year. This campaign gave an honest push to us all to decide what we want more, an extra 10 minutes in bed or to feel full of energy ready for our day. The campaign video gained up to 50,000 views opening us up to people and countries we've never been viewed by before.

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Disclaimer: I find the opening sound as jarring as the next person, but it was the only way to get your attention.