Posters as a physical means of advertising, can be positioned however you see fit. Whether it's in a busy, more obvious

setting, such as the entrance to a building or somewhere a little more intimate like the back of a toilet door. I have always tried to

think outside the box in regards to how I communicate via posters and where they pop up. With both the Boutique Gym and

Co-working space I had large communities of people to engage with. Using my (after a short while) recognisable tone of voice,

I would put across important information in an easily digestible way. My main objective is to keep people in the know... but that

doesn't mean I couldn't push the boundaries and even brighten someone's day.