Clay sculpting is a hands on experience.

​

At Philautia they use the intimate process of moulding and manipulating a block into something beautiful, 

as a way of honouring the female form in all its glory.

 

The brand style I decided upon was a play on the simple sexiness of a hand and what it is capable of, while

focusing on the physical making of the product rather than the end result.

​

Using contrasting coloured shapes (representing the original piece of clay), I created abstract, modern imagery for

the brand, staying away from the more obvious naked female form. 

​

This small pack of design visuals is now a set of tools to help this small business be seen and succeed further.