JD Sports
Opening a JD store requires a lot of collaboration.
My job is managing the permanent aesthetic fixtures seen in and around the stores from vinyls, to perimeter graphics that help enhance the overall customer experience. Leading the Graphics in the territories South Africa, Thailand, Australia, New Zealand, Indonesia, Singapore, Malaysia and more.
SHOPFRONT DESIGN
Implementing our brand across shopfronts, from the famous JD signage, to the well known yellow lighting to URLs and brand lists.
CASH DESKS
Creating canopy designs and designing the right lockup and backdrops for the sales area to
help reach its full potential.
EXTERNAL VINYL
Attracting and guiding attention of the nearby footfall to the store
using creative and on brand
vinyl/ window designs.
LARGE SCALE SIGNAGE
Deciding upon and designing large scale signage to make sure we are the first the customer spots, for the right reasons.
INTERNAL GRAPHICS
Designing creative wall vinyls to accompany, not contrast with the product and Marketing campaigns in store, to sell the product.
SNAG/ STANDARDS
Taking the time to go around the store before opening, to check everything is up to standard and ready for customers.
Working alongside Retail Designers to decide the size and impact of Signage on the shopfronts, from
JD logo, URL to the famous yellow. Collaborating together to get the best out of each store.
Checking drawings and then snagging stores on site to make sure things are as consistent and high quality as possible.
