Concept, art direction and video edit done by me.
 

A campaign to engage consumers after a major summer of fun (and sun) as they reset in September. Back to work, back to school. 

 

We want to speak to both existing TRIB3Rs and prospective consumers and show them that no matter who you are or what your fitness level is, a global family and next level results can be found at TRIB3.

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The workouts are inclusive but they certainly aren’t easy. Each step – the simple or the hard, the setbacks and the wins – is part of a journey and every journey needs a start. At TRIB3 it’s not about ability, it’s not about what you wear or how you look – it’s about effort. You get back what you put in and the community will be there to motivate you to give just that little bit more. For in this journey - every time counts.